Hocks seems like the opposite of Crewdson in his use of mostly warm, bright tones as opposed to Crewdson's cool, dark ones. With the warm colors and the playful look at the absudities of daily challenges, I can identify with the model, and see the humor in my own challenges. Hocks himself is the model, and I like that he always wears a business suit, while obviously not taking himself too seriously. Maybe we should all follow suit.
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